Happiness Is A Root Canal

It is our mission to provide our patients with the ultimate care in Endodontics. With state-of-the-art technical care, as well as treating our patients with respect, courtesy, and compassion, we make endodontic care accessible, attainable, and personal.

Payment and Insurance Options

Our patients need the finest care with the most convenient financial options. Thats why we work hand-in-hand with our clients to maximize the insurance reimbursement for covered procedures.

Though we are happy to file with any dental insurance, James A. Penney, III, DDS, PA Endodontics is only a provider for Delta Dental and Arkansas Blue Cross and Blue Shield.

If you have any questions or concerns, please feel free to ask our knowledgeable staff at 501-227-ROOT (7668).

Our Procedures

With modern endodontic procedures and treatments, along with Dr. Penney’s staff and expertise, James A. Penney, III, DDA, PA can protect and maintain your smile. Take a look at our list of procedures that will keep your natural smile happy and healthy.

Root Canal Therapy

Endodontic Retreatment


Cracked Tooth

Traumatic Injuries

About Us

Get to know Dr. Penney and the team!

The story of James A. Penney, III, DDA, PA begins in 1980 when Dr. Penney’s father purchased the property. In 1995, the doors officially opened, and we have been providing endodontic care ever since.

As specialist members of the American Association of Endodontists, we are a team of experienced endodontic staff led by specialist Dr. Penney. By providing the highest standard of professional care in a friendly, comforting environment, we serve the Little Rock community and their smiles!

Patient Resources

About Your Tooth

Your teeth consist of two main parts. The Crown: the visible portion of the tooth above the gums, and The Root(s): the portion of the tooth lying beneath the gums and surrounded by bone. It is important to understand how your body works, and your mouth is no exception! Click below to learn more.

Financial Policy & Insurance

We accept Visa, Mastercard, American Express, and Discover. Care Credit is also accepted. However, the card and cardholder must be present to process the transaction. For us to be able to continue offering the best care at affordable costs to our patients, payment is due at the time of service.

If you have any questions, please contact us at 501-227-7668.

Pre & Post Procedure Instructions

We recommend that all patients reference the pre and post-procedure instructions before and after receiving treatment. Additionally, a doctor is available for consultation at all times should a problem arise after your treatment. Click below to learn more.

Why Dr. Penney?

James A. Penney is an Arkansas native. With a BS from the University of Central Arkansas and a DDS from the University of Tennessee Center for Health and Sciences in Memphis, he is an expert in all things Endodontics!

We Love Our Clients

We are dedicated to bringing our patients quality, comfortable, state-of-the-art care while treating our patients with respect, courtesy, and compassion.

★ ★ ★ ★ ★

“I’ve had dental work several times in my life, but this was the first time I’ve had a root canal. After all the bad experiences I’ve heard throughout my life about root canals I was pretty nervous on how this would go. Let me tell you, this was the best dental experience I have ever had! No pain, no discomfort. This wasn’t any harder than getting your haircut. Just an absolutely unbelievable job by Dr. Penney and his staff. If you are needing to get one done and are nervous about, first of all call this guy, and second of all stop being nervous!”

– Jarred J.

★ ★ ★ ★ ★

“I had my root canal done today. Dr. Penney and Rachel were the best ever. Courteous, kind, and informative. The procedure was painless and fast and I’m so happy to have it done. 4 hours later still no pain at all. Thank you so much. P.S. the tvs and massage chair were a great added bonus.”

– Teresa T.

★ ★ ★ ★ ★

“Dr. Penney performed a root canal for me today on a tooth that has been hurting me for two years. I have horrible dental anxiety, and he was amazing the whole time. He talked me through every step of the way, and his humor definitely help to calm me down. He did amazingly fast work, and now I am sitting at home with zero tooth pain for the first time in a long time. He told me I would thank him later when I felt so much better, so THANKS Dr. Penney for dealing with a very not calm patient and getting me through the procedure. It was a much better experience than what I imagined! You and your staff are wonderful!!!!!”

– Crystal D.

Check Out Our Blogs

For more information on Endodontics, restorative and preventative care, and what’s going on at the office, check out our blogs!

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Let’s Schedule

We are open Monday – Thursday, from 7:30 am until 4:30 pm.

All appointments will be scheduled as promptly as possible. However, if you are experiencing pain or having an emergency, please call the office, and we will make every attempt to see you on the date you call.

Please call us at 501-227-ROOT(7668) with any questions or to schedule an appointment.

If you are in pain, need immediate attention, or any emergency assistance, please call as soon as possible!